Nonprofit Donors and Privacy, The Dirty Secret

In 1999, the CEO of Sun Microsystems said, “You have zero privacy…Get over it.” In 2010, Mark Zuckerberg declared that privacy was dead. I think Zuckerberg must feel a certain irony about what he has experienced this year regarding privacy and the transfer of user information from Facebook to Cambridge Analytica. I think it’s fair to say that this year, […]

Online surveys: how to maximize your response rate

Online surveys are undoubtedly the most cost-effective way to collect important data such as customer satisfaction and employee feedback. But how do you maximize your response rate? This is a problem faced by most companies running online surveys and there is a lot of literature available related to the topic, all with varying facts and figures regarding the expected response […]

Marketing Communications Definitions

Marketing communication (MC) is the only way for companies to move products, services and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mixed bag in which advertising and sales promotion play vital roles. Types of MC include advertising, public relations, and sales promotions. Of these, advertising broadens the […]

Should I do Facebook Live?

Building a loyal fan base on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all but the youngest demographic, 18-24 year olds commonly referred to by marketers as “Generation Z”. But even 49% of Generation Z use Facebook. Why Facebook Live? Facebook is […]

How to publish your writing with Duotrope

Are you a writer looking to publish your work? Having trouble finding markets that follow the nature of your writing? I’m often amazed at how many writers don’t use Duotrope. Although it may seem a bit daunting to anyone who hasn’t used it before, it is a beneficial resource for any writer looking to get published. Here are some strategies […]

What is the meaning of reputation management?

In this world where business is based on the news, it is essential that companies maintain a good reputation, which will lead to success. Companies establish corporate identities that not only define what they stand for, but also have a positive or negative impact on their customers. This document establishes the concept of reputation management. Reputation management is a way […]