One Internet marketing effort that has grown in popularity over the years is the use of the Google AdWord service. Google offers webmasters a unique and effective way of advertising pay per click (PPC) through this service. It targets the right audience and provides key information about the product or service you’re advertising.
Google is different from other search engines when it comes to placing your ads. It allows you to bid on a better place for your ads, but also takes into account your popularity. Ads that are only clicked a few times will receive a lower placement than an ad that gets a hundred clicks a day, even if you try to bid higher for that keyword. Google AdWord also starts showing your ads immediately.
With this in mind, you must have several factors in play. We will start with the general structure. Google AdWord advertising typically has four lines, although you may only need three. A title of less than 25 characters and a URL of no more than 35 characters is recommended. Naturally, your title or headline will be the initial catcher, so pay special attention to that area of your ad. You can’t use all caps, even though some fonts encourage it, Google specifically doesn’t.
There are a few considerations to keep in mind before making deals with Google AdWord. First, webmasters already know that the quality of visits is much more important than the number of visitors. What good is having a million visitors if only fractions of minutes are enjoying your site and even fewer are responding to your pay per click advertising?
Target the right audience with the right words to locate your best niche. If you don’t effectively limit your product or service information, you’ll find that your ads are shown in situations that aren’t in the best interest of you or your business.
Focus on the use of direct keywords and the writing of your ads. If you don’t, you’ll increase your advertising costs because the clicks won’t produce results. You will pay for faulty advertising.
Google has already anticipated this need and has free online documentation for webmasters or businesses considering Google AdWord services. There are hundreds of blogs and articles online to help you pinpoint specific keywords accurately. Google also offers analytics software to narrow down your keyword choices.
Consider using more obscure or original keywords. This strange practice has helped many and costs much less than an expensive popular keyword. A unique word or phrase in your ad increases the chances that your ads will stand out from others in your field. For example, let’s say you run a software company with the name “My Software.” If you place an ad with the keyword “software”, it will be more expensive. If you use your company name, “My Software”, your costs will decrease.
Above all, clearly state what your product or site offers. You don’t want wrong clicks, they waste your visitors’ time and waste your PPC marketing dollars.
The validity of your website should not depend on Google. Give visitors a worthwhile visit when they click on the link you provide. How is your landing page? Is it professional and polished? Is the need for “displacement” minimized? Or does your site read like an exaggerated legal form that goes on and on? Your links don’t match? Does the page load quickly at most connection speeds?
Good advertising coupled with a sleek and professional website will ensure that your internet marketing dollars are well spent. It also goes a long way in making your Google AdWord campaign a successful pay-per-click strategy.