Digital Marketing

How Google Mobile First Indexing Is Affecting Your Website

If you want to make sure you keep your SEO results and keep your search engine rankings, you’d better pay attention to the latest updates from the biggest search engine; Google. Here are some reasons why Mobile First Indexing could be affecting your page.

Mobile usability issues on your site

If your site has mobile usability issues and it is difficult to navigate on tablets or phones, it will affect your ranking in search engines. You will need to make sure that the links and buttons are not too close together and that the text is readable on all screens. Most likely, if you are using an older template, this is a problem. You may want to get a responsive theme, but this is not enough.

Mobile speed test

Once you are confident that your site is performing well on mobile device screens and that you are giving your visitors the best possible user experience, it is important to test for speed. Most sites like Google Page Speed ​​Checker and Pingdom Tools will tell you about page speed on desktop and mobile devices. Anything under three seconds is good, but anything over six seconds will simply ruin your search engine rankings.

Google page score

You will also have to look at your page quality and performance score. Log into your Google Webmaster Tools account and check for issues. If there aren’t any, you can still make improvements, especially if your site loads slowly. Take into account the origin of the traffic. If you have an international audience, you’d better use a CDN service. CDN stands for Content Distribution Network. For example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take some time for the server to respond. A CDN service can solve this problem.

How to update your site

It is important that you update your website and check the loading time regularly, especially after installing new plugins or widgets. However, switching to a lighter theme is another option that can work very well. Instead of paying a web designer thousands of dollars to create a new site, you can simply add speed optimization plugins or change settings manually. Obtaining a fresh installation will likely solve the problem. You can also get a mobile optimized site developed by LMNts Marketing.

The mobile performance of your website is important. Make sure to check your ranking and your page speed to keep traffic flowing.

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