How to sell digital books at physical events

Digital books are a great way to quickly get your content into the hands of millions of readers. But what about the sale of digital books at physical events? You can tell people about your book and how great it is, but they can’t actually buy the book unless you have a kiosk set up for it or a mobile card reader for them to buy right then and there. If you want a better approach to selling your digital books at physical events, you’ll be glad to know there’s something you can do to improve your marketing.

The sale

What are you selling? Digital books, of course. However, that’s information in a digital space and people can’t touch it (unlike physical books). So how do you sell a digital product at a physical event that people can touch? These are coupon codes. Some companies, like Enthrill, sell cheap coupon codes that you can use however you want.

Is that how it works. First, you buy the coupon codes. Prices are currently set at $1.50 per code with a minimum purchase of 100 coupons. You can then upload your book to their servers and whoever enters the code will get your book. You can also do this by creating your own coupon codes and uploading books to your own website or server, which will lower the price, but this approach requires some technical knowledge and a website under your full control (so no sites). free websites).

Regardless, you will see that even paying $1.50 per coupon code can still yield some lucrative results.

make a product

Now that you have the coupon codes, what do you do with them? Do you write them down in a notebook and distribute them? Do you write them on business cards? The best thing to do is print them on small items that you can sell. This allows you to make your product more valuable while improving your salesability.

For example, suppose you have a cookbook. You can sell a small bag of ingredients and place a tag on the bag with the coupon code. Or, you can sell spatulas, spoons, or other kitchen utensils and print the coupon code on them. However, let’s say your book is about weight loss. You can print the coupon code on pedometers, portion control plates, resistance bands, or other items. Just sell the item for $10 and you’ll have a nice profit and a new reader. Even with the added promotional item, you should be able to double your investment.

simple approach

If getting a promotional item and printing codes is too difficult, don’t worry. There is a much simpler approach that, while not as effective, can still make you a lot of money. Enthrill is willing to print the codes on gift cards for you to hand out at your event. If you prefer to print the codes yourself to save a bit of money, then you can buy business card paper at your local office supply store, get a business card template in Word or any word processing program that uses e.g. print them for a few cents. a leaf.

While people would prefer an actual item that they can use, and the item will be more attractive than a gift card, you can still turn them into an effective tool with enough marketing. You will just have to work harder at selling your product. This approach is best if you’re worried about spending too much money and it’s your first event, or if you have a more conservative audience who would prefer a simple gift card over a promotional item.

Conclusion

Physical events present a great opportunity to sell your book. However, he has a slight disadvantage because his book is not printed and cannot be touched. While this sounds like a problem, you can still sell your product without much effort. A good coupon code provider along with some promotional items can help you launch a successful event where you make money and gain readers simultaneously.