Digital Marketing

Increase online traffic to your small business website

Most small businesses now have websites. This is great, but what often happens is that a small business will hire a web developer to create an impressive website with no regard for search engine optimization or SEO strategies. There is no use building an awesome website if no one can find it. This article will show you how to increase traffic to your small business website.

It is essential for a small business that your website can be found easily. So how can a small business increase online traffic to its website? There are some essential ingredients that you can and should do even if you have a low-budget online marketing plan.

1. Education

It is important for a small business owner to educate themselves on what Search Engine Optimization (SEO) is. This means knowing how Google and the other search engines work so you can play their game by their rules. There are plenty of websites that will help you understand SEO and how to achieve it.

2. Get on the campaign trail

Like a business plan, your small business needs an online marketing campaign plan. This establishes what you will use to increase traffic to your website. There is so much available from keywords, Facebook optimization, online article writing, social bookmarking, video for SEO and more. The evolution of online marketing has come a long way since banner ads and email newsletters. Make sure you have a clear plan for which online tools you are going to use and how you are going to use them.

3. Marketing on the site

Once you know what SEO is and how it works, it’s time for your small business to practice some on-site online marketing. This means tuning your website with profitable keywords that are in high demand and low supply (just like real estate). You can use Google’s keyword tool for this or Wordtracker, which is a paid service.

Then you have to strategically place your keywords and know the difference between head keywords and long tail keywords. An often underestimated but effective technique for on-site marketing is the use of images for SEO.

4. External marketing

This means getting online traffic to your website by using websites and tools outside of your website. It’s all about social media marketing for small businesses. Confused? Let me explain. Many small businesses now have a Facebook page for their business. There are plenty of Facebook marketing tips out there, but Facebook and Twitter being the top two social media sites is where you should be doing most of your external marketing if people are drawn to visit your website and see what you have. to offer.

5. Trust Marketing

Do you use social media to blog about your product or service? FAIL! This is a massive mistake that many small businesses make and it really does amount to spam. As a small business, you should use Facebook, Twitter, YouTube, and Google+ to build relationships through Trust Marketing.

6. Synergy

I mentioned at the beginning about having a good clear online marketing campaign plan. It is very important that your strategy is synergized. Make sure your message is consistent across the different sites and tools you’re using.

7. Measurement

It’s not good to have a great small business website, an unrealistic Facebook home page, a regularly updated Twitter feed, or thousands of online articles going to your website. You MUST also measure how each marketing channel is performing. Like asking a customer or client who calls your business or walks in “How did you find us?” Well, the great news about online marketing is that you don’t have to ask the customer that, you can easily find that information using various internet marketing analytics programs available. Facebook has ‘insights’, Google has Adwords and there are lots of companies that offer similar but more sophisticated measurements.

Measuring what your best keywords are, where your customers are from, what they are clicking on, etc. will help you greatly in tailoring your online marketing strategy and fine-tuning it for massive results.

These are just the essential internet considerations that a small business should have in their online marketing. Of course there are many others and these are not to be ignored. Online marketing takes time, patience and perseverance. It’s worth it?

Absolutely. Can you do it easily? If you can.

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