Local SEO Best Practices for Your Business Website
Local search engine optimization is not a single strategy that you implement to propel your website to the top of search engine rankings. His powerful digital marketing strategy for business owners who want to sell to local customers that combines a variety of best practices for SEO. That is, if you are going to increase your local ranking and make sure you don’t lose your customer to your competitor, implement local SEO strategies. Local SEO is no different from normal SEO. It’s just that we use keywords that are more relevant to the local audience.
Your SEO Checklist for Your Small Business Website
Search engines love fresh, engaging content. If you want to rank well in local search results, you need to post high-quality new website content as often as possible. Having a local SEO strategy is essential from the beginning of your planning process. Plan your content strategy based on keyword research. Your website content should be engaging and useful to your audience. Think of it this way: when many people visit your website using a particular search term, search engines monitor it; it is likely to improve your search ranking. Include your keywords in the title tags and meta descriptions of your web pages. It has been observed that people tend to click on links that have a keyword rather than those that do not.
Optimize NAP information
After creating optimized content for your local search results, optimizing your NAP (name, address, and phone number) on your web presence is the most important factor. Wondering why? Well, search engines can get your NAP information from anywhere on the web. So if you have different data on multiple sites, Google may not consider it as a single entity. Other than that, NAP consistency and amount is a ranking factor for local search. Also, think of it this way: if people see different business details on the web, they might get confused about which one is correct. Also, they may end up contacting their competitor who has more consistent business information. A consistent NAP can give you higher visibility in local search.
Do you log into your laptop every time you search for something? No, right? Instead, you’d take out your phone or tablet and go online to find what you need. That’s what your customers would do too. Also, if your website provides a poor mobile user experience, they would be frustrated. In April 2015, Google implemented a mobile-friendly algorithm and website that does not meet Google’s mobile-friendly guidelines will result in loss of mobile search traffic. Not only that, Google penalizes sites that are not optimized for mobile devices. It can drastically hinder the ranking of mobile search results. Google even provides tools to determine the mobile friendliness of your website. Optimize your site for mobile devices and accept traffic from those small screens. A mobile friendly website is also SEO friendly.
Provide simple and user-friendly navigation
Website navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what he is looking for. If people get frustrated leaving your website, it will increase your bounce rate. Not only will it affect the engagement of your users, but it will also result in the loss of a potential customer. Take time to think about and design website navigation that is easy for a visitor to find what they are looking for. Plan your website architecture and based on it create website navigation. It will help you to be clear about what should go where and which pages should be interconnected.
Link building is a must
Search engines count a link to your site as a “credibility vote.” It means that there is a chance that search engines will show your site to searches for the particular keyword. Links are like trust and authority. Naturally, you will have few links, but link building activity can increase the number of websites linking to your site and further your website’s ranking. You can reach websites with high-quality, relevant content that has good authority to link to your website. It will help your small business build online exposure, attract more customers, and increase your website’s ranking. Link building demands regular outreach and follow-up. It can be daunting, but in the process, you’re acquiring quality links for your website and nurturing new relationships.
Last but not least…
Local SEO is often complicated. An effective local SEO strategy is never really complete. In addition to optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website ranking are interrelated. Following these basic best practices will lay a solid foundation on which to build.