Business

QR codes can help your offline business promotions

Linking the Cyber ​​World with the Real World

Are you a successful entrepreneur looking for new ways to reach a new target market? Or do you have a new business and are trying to get your business recognized? So here’s another question: Have you ever heard of QR codes? Why the question you can ask? This is because QR codes can help your offline business promotions.

QR codes are like barcodes. They’re barcodes, actually, but they’re different from the barcodes used by businesses for price tags and inventory. For a better explanation, we will refer to the barcodes used in businesses as price barcodes.

Price barcodes and QR barcodes are images. Price barcodes, however, are linear and one-dimensional. QR codes, on the other hand, are two-dimensional matrix barcodes.

Both can contain a certain amount of information. Price barcodes are only used on price and inventory labels because they can only contain up to 20 characters and must be in numeric form. While QR codes can contain much more information than price barcodes. A standard QR barcode can contain up to 7,089 alphanumeric characters. A mini version of a QR code, known as a micro QR code, can contain up to 35 numeric characters.

By now, you’ve probably considered some of your marketing possibilities. But before we get into that, let’s first talk about how they can be decoded. It is actually a very simple process, which can be done by a ten year old. First, an app must be downloaded that will allow a smartphone to scan and read QR codes. Then download and install the app. One simply captures the image block of a scan and the information embedded in the code will be displayed.

Actually, it is very simple how these codes can help your offline business promotions. Simple, cool, and yet inexpensive. After generating a block of QR code, various websites offer this service for free, just think of ways to advertise the codes.

You can put them on your business gift items, be it glasses, t-shirts, hats, bags, calendars, etc. You can also print them on billboards, posters, and print ads. You can put them on your business card, on your product label or price tag, and on your receipts. You can even paint them on your company car.

Many people have appreciated the convenience of a QR code. There are a number of things that you can store in these QR barcodes. You can put your store location and contact information. You can also link it to your store website; you just have to make sure the URL links to a mobile website. You can also use it as a way to advertise your latest promotions and products.

The use of QR barcodes in marketing is not as well known yet, but they are slowly starting to gain popularity in the United States. So if you’re planning a new strategy, why not consider QR codes? There are so many ways QR codes can boost your offline business campaigns, all you need is a little inspiration and originality.

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