Direct Mail Marketing: How Can You Reach New Customers?
Credit card companies recently discovered that direct mail marketing will benefit them. They also discovered that the best way to reach new customers is through direct mail. According to a recent survey, 77% of consumers who were previously non-customers were already online. Before, credit card companies spent a lot of money on their mass marketing through radio and television ads. But now they’re turning their heads to the direct mail campaign.
With the direct mail campaign, credit card companies know they can reach anywhere in the world at a lower cost. They are now geared toward new high school graduates or college freshmen. They know that a college student is very eager to have a credit card in their wallets and that the response rate of a college student is very high. As soon as they graduate from high school, college students now receive credit card offers in the mail. And in most cases, almost all college students who were offered credit cards applied for them within a few months of mailing them.
For smaller businesses, this is how direct mail marketing works. Let’s say your products are golf gadgets:
Step 1 – You need to determine who buys the golf items
Their product costs a lot and mostly only men buy golf gear. Customers between the ages of 30 and 45 with an annual net salary of $80,000 or more are the only ones likely to buy your products.
Step 2 – You need to determine the locations of your customers.
Your target customers should probably live in nice neighborhoods or upscale towns or have homes worth more than $200,000. You can get your list by going to directories and collecting contact information for those who live in places like this or those who live near golf courses.
Step 3: You must determine how many shipments
You should always plan ahead how many emails you are going to send and when you will send them. Your golf items are expensive items, and usually if you sell expensive items, it will take more time to generate sales. This just means you have to send more emails to get noticed by your target customers. The secret to generating more sales is that you must allow your customers to see your ads frequently. The more they see your ads, the more likely they are to buy your products.
Step 4 – Consider Your Design and Print
Almost all print shops have in-house designers who will help you design your mailing piece for your target customers. When the design is done, the print shop will print your mail piece. But, before proceeding to print your mail piece, you should check and make sure that all the texts are printed correctly. Check grammar, spelling and check if the design is pleasing to the eye.
Step 5 – Start sending your mail piece
After printing your mailing piece, you are now ready to start sending your mailings to your target customers. Let the mail house do the work. A mail house is a service provider that handles the addressing and delivery of the actual mails. They can deliver their bulk piece of mail to a certain area just by giving them an address and the mail house will deliver all the mail surrounding the area.
Using the services of a mailing house is a much cheaper option compared to sending individual mails through a post office. There are many mailing houses that can help you send your mail piece. Choose what is best for you.