People involved with cars need to keep up with news from the auto industry. Doing so ensures a cutting-edge understanding of new technologies, designs and trends that drive greater industry success and better customer value.
The first line of defense when something goes wrong with your car is your trusted mechanic. His mechanic probably keeps up with the latest news about the auto industry, not just because she’s his livelihood, but because he knows doing so will bring him greater success. A mechanic must be knowledgeable in order to service the latest models and the new technologies found in them.
New technologies often come from prototypes or concept cars. These prototypes are to the auto industry what the bikini edition is to Sports Illustrated. It is the sexiest and most anticipated event of the year. Manufacturers can show their new designs and ideas for the future of the industry. Often, you’ll find both designers and general car enthusiasts lining the walls of the annual Detroit Auto Show or the like around the world. Sometimes these cars set the stage for upcoming cars, like the Chevrolet Volt, which has new “green” technologies that have been implemented in new and future cars.
In addition to designers and enthusiasts at these trade shows, you’ll find inventors and entrepreneurs. These are the people who often find ways to implement new technology in a way that can be delivered to the general public. Such is the case with Tesla Motors, an enterprising company that has found a way to make high-performance cars that rival world-renowned sports cars, while using electricity to power the car.
The experience and work of these people culminate in serving a very critical person, the consumer. After all, it is you and I who drive the industry based on not just how many, but more importantly, what cars we buy. Before we start our shopping, we need to update ourselves based on industry news and trends. In this way, we can be sure of getting the most out of our money.
Clearly, where there is a consumer, there is a distributor. Dealers need to keep abreast of industry trends in order to stock their lots with the cars we want to buy. Otherwise, you won’t be in the industry for long.
No matter what role we play in the industry, we must always be safe and up-to-date with automotive industry news; otherwise, how will we be effective in our role? It is absolutely critical that we all stay informed. We do this by: maintaining magazine subscriptions, attending trade shows, and reading blogs and other information about the industry.