People who visit your website or blog do so for a reason. Chances are they value your knowledge. You have made a connection. These people value their opinion, so offering them some type of product that can not only help them, but also generate some income, is the next logical step in building your online business.
The easiest product to produce is an electronic book. You write it once, then you can sell it over and over again. It can be delivered electronically to anyone, anywhere in the world, at any time of the night or day, all on autopilot.
How can I write an electronic book?
If you are thinking “How can I write an e-book?”, don’t worry. Many people worry about writing an e-book because they don’t consider themselves to be writers. The good news is that you don’t have to be a “writer” to write good content for your eBook.
Your eBook content doesn’t need to appeal to a wide audience. Rather the opposite. The best way to write an ebook is to make it specific to your target audience. The information is already within you.
Planning your ebook content
First, spend a little time developing the structure of your ebook. Jot down some headlines and subheadings. Then fill in the content. Write it as if you were writing a letter to a friend. Don’t worry about grammar and spelling in the first draft. You can go back and edit for clarity later.
Work in a productive writing environment. Eliminate potential distractions. Well, you may need to have your computer on to write, but you don’t need to turn on the TV. And turn off your email and social media accounts
You’re not too busy to write an eBook
Don’t look for big blocks of time. Instead of trying to find a whole day to write, look for 15-, 30-, and 60-minute blocks of free time in your schedule. Write whenever you have a few minutes of free time.
Provide as much information as you can, and don’t use extra fluff or padding. Ebooks people buy are usually expected to be short if it’s solving a problem or teaching a “how to” process. Somewhere between 5,000 words and 20,000 words is a good eBook length for information marketing purposes.
How much should I charge for my eBook?
E-books typically sell for between $7 and $27. This means your customers want short, quick, and easy-to-implement information that they can put to work right away. Explain the benefits of the practice you are going to show, then teach the process, then add a summary or conclusion.