Today, people start their day by browsing and searching for content online. People connect through search engines rather than through their browser. 93% of online experiences these days start with a search engine. The search engine matches the person’s searched word to the most relevant web page. 75% of those 93% of people do not even go through the first page. Research has shown that there are 6,586,013,574 searches per day.
Search engine optimization is done to rank your website prominently on search engine results pages (SERPs).
Some of the best SEO practices are:
1. Make sure your website is user friendly and SEO friendly.
2. Create unique and engaging content.
3. Use your main keyword in various tags on your website.
4. Share your content on different social media platforms.
5. Implement tools like Google search engine, Google Analytics, etc. to help you track your website.
Why should we do SEO for our website?
Once you create your website, you need to drive traffic to your website. You can do it through social media, email marketing, SEO services, etc. Through social media and email, you can target a smaller audience than with SEO services.
Your website may be attractive, but until it is SEO friendly, it will not show up in search engines. Having an online business and not receiving visitors is a drawback in itself. Letting traffic, leads, and sales slip through your fingers is not a good thing for your business.
Research has shown that local searches lead 50% of mobile visitors to visit stores in one day, and 18% of local searches lead to a sale in one day. By doing SEO on your website, your website visitors will increase, which will actually increase your sales. SEO services are one of the best services that digital marketing has provided to local businesses and entrepreneurs.
Therefore, I have come to the conclusion that these days just having your business online will not get you any sales. You need to make your website aware of your audience through social media, emails, and SEO services to increase your site visitors, which will indirectly generate sales for you. You should also do advanced SEO to get your site ranked higher and maintain that ranking while competing with other websites. A good SEO score will put your site in the top position, while a penalty will lower your SEO score, which will affect your site’s ranking.