Digital Marketing

Increased website traffic, with a quality context

WEBSITE QUALITY

Check the website for quality content. The information must be presented in simple, concise and practical language, paying special attention to good grammar and correct spelling. Make sure navigation is easy.

The branding, look and feel of your website is a reflection of your business, so make sure you have a good design and strong functionality.

SERVICE AND RESPONSE

It’s good business to provide a way for customers to contact you, whether it’s by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Ensure that orders are completed correctly and promptly, with as little inconvenience as possible for the customer.

Here’s a look at where website visitors are coming from and how to maximize each traffic channel:

direct visitors – These are people who enter your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the correct domain name to represent your business online can have a significant impact on visitor traffic. Typically, an existing business should try to use an established name as a domain name. For example, Joe’s Beach Pails must obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. By doing so, Joe is building on the brand his company has achieved. People already familiar with the real-world Joe’s Beach Pails company will easily remember the domain name, making website placement more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways, and brochures featuring a domain name are all great ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website, where you can display more detailed sales information and encourage the visitor to make contact or purchase.

viral marketing – The premise of viral marketing is that there is nothing as valuable as a recommendation from a friend. On the internet it’s quick and easy to tell someone about a great website, company or product. Just like a virus, a good idea can spread at an incredible rate, passing from person to person and constantly increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective and cost-effective promotional tool.

Visitors who find you through search engines – Most people find websites with the help of a search engine or directory, so it is important that your website is properly listed and accessible to users.

Search Engine Services – Since listing a website can sometimes be a complicated process, you may find it easier to hire a company that specializes in search engine submission and website optimization. When you do, it’s a good idea to check the company’s deliverables, follow-up services, customer service, and track record.

paid ads – All major search engines and directories offer a variety of advertising options to suit all budgets and types of marketing campaigns. Here is an overview of some of the options available:

Buy a higher ranking position – Search engines will give your business a higher ranking position if you buy a search term. For example, B’s Fishing Store may shop for the term “fishing.” When a visitor searches for the term “fishing”, the B listing will appear at the top of the listing, but it will be identified as a paid listing.

pay per click ads – Some search engines and websites offer an advertising option where you are only charged for the actual number of clicks on your website. For example, when a visitor searches for the term “fishing,” the ad and link to the B’s Fishing Store website are displayed. If the visitor actually clicks on it, B’s Fishing Store will be billed.

Advertising – Many sites offer banner ads. You can negotiate various offers and models. Banner ads can be set to be displayed based on visitor demographics or behavioral characteristics (such as last visited sites) that are tracked via visitor browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

linked visitors – By its nature, the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible linking to yours. Many search engines also use the number and quality of links directing people to your website when calculating ranking position: the more quality links, the higher the position. Keep in mind, however, that paid links will not affect your ranking; only the organic (free) ones will.

Depending on the type of website you have, you will have different link strategies at your disposal. A content-rich website will be a more valuable link than a commercial website that simply promotes its own product. There are several opportunities to explore.

Free Links – Sources of potential free links include:

Clubs, organizations and business affiliations to which you belong

Partners, Suppliers, Resellers, Distributors, Wholesalers, Retailers

Niche business directories, government directories, or non-profit organization sites

Paid Links – Some of the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online shopping malls, search terms, retail directories

Banner/display advertising – It is available on a wide range of websites, from search engines to industry-specific portals and websites. When planning a banner ad campaign, you need a significant budget to maintain the ad strategy. One of the advantages of banner advertising is that the creative aspect can be tested while the campaign is still running and a lot of data can be collected to measure the success of the campaign. The results can be used to adjust the design or placement of the ads throughout the campaign.

Improving the classification

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm to rank, each examines headers and descriptions. Therefore, it is advisable to focus your energy on these areas.

Tips to improve ranking

Use reader-friendly words over industry terms

Write descriptions that attract readers and represent your website

Link to reputable complementary businesses and ask them to link to your website

Incorporate keywords, but remember that keyword flooding can lower your rankings

Submit your website to topic-specific directories and specific audiences

Limit your use of images and graphics; consider supplementing with plain text links

Promote your website and give readers a reason to visit

Once your website’s ranking has improved, keep it up by reviewing these steps regularly and making changes to your site when necessary.

Thank you for reading

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