RSS has been around for over a decade, but until recently, “Rss Technology” began to dig its roots deep into the soil of the so-called electronic world.
With this standard, web publishers provide updates such as the latest news headlines, special announcements, press releases, or blog posts through their RSS feed.
Really Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about websites, ideal for news syndication. Originating from userland software in 1997 and used by Netscape to populate Netscape’s My Netscape portal with external news feeds (“feeds”) RSS has taken on a life of its own and has become perhaps the most popular XML format today. Thousands of websites today use RSS as a “what’s new” mechanism to drive traffic to them. (Including BBC, CNET, CNN, Eweek, Forbes, Motley Fool, Wired, Red Herring, Yahoo, MSN and many more…).
As each day goes by, new websites are launched and added to the internet bandwagon and to compete, webmasters and web publishers must find different ways to produce themed websites. Webmasters often look for highly focused articles. Because? Because content on the web is still king! To attract search engines and site visitors, webmasters rely heavily on providing informative, creative, and fresh content. If the content of the website is rich, the visitors will come. If the content of the website is updated regularly, the visitors will return. When evaluating a website’s traffic, it’s easy to see that the low cost of syndicated content can add considerably to a website’s value.
Many webmasters and web publishers struggle to find new and innovative content, while other savvy webmasters have realized the hidden power in RSS and are adopting the technology at a maddening rate. By using RSS, webmasters can access a variety of distinctive free content sources with very little effort. RSS is really a webmaster’s key to free content.
With the help of RSS technology, webmasters can also directly reach their potential and targeted customers, how do you do this? Well… RSS feeds typically contain “News Headlines” and summaries of content for a particular product or service. These content summaries contain just enough information without overwhelming the reader with superfluous detail. If the reader is interested and wants additional information, they can click on the feed item, taking them to the website that contains additional details. RSS readers aggregate multiple feeds, making it easy for people to quickly scan the information contained in each feed. Feeds are generally themed, allowing users to opt for feeds that are of interest to them.
One of the main benefits of RSS is that people opt for interesting content, fully controlling the flow of information they receive. If the quality of the content in the feed decreases, users simply delete the feed from the RSS reader and they will not receive any further updates from that feed. The RSS reader acts as an aggregator, allowing users to view and scan multiple streams of content in a very short period of time.
With RSS, webmasters and web publishers have the advantage of updating their existing feed, so when they have something new to post or offer, all they have to do is update their already published feed and the message is updated in all the places you are subscribed to. Worry no more if your subscribers received your message or not.
Therefore, Rss gives you an opportunity to build strong relationships with your existing subscribers and also helps attract potential new subscribers who are interested in what you offer.
If you really want to make a difference, RSS is the perfect tool to reach your subscribers or customers around the world.