By placing your ad in print publications, you can generate a much better response if you have a well-designed ad. Many of the posts will offer you free typesetting, which is great as it will save you from paying for some typeset ads, but the only downside is that your ad will look very similar to many of the other ads that the post has typography for. your other clients. All typographers have their own style of advertising and that magazine’s typography department will have the same style. I have used this free post typesetting service in the past and received responses to my ads, but also had my ads done by another typesetter / ad designer, submitted those ads to a post and received a much better response because my ad looked different from the rest.
Typesetting is not too expensive, especially through those who offer the typesetting service by mail. I have compared the prices between some well known mail order dealers who offer this service and the prices of local printers and there is a very, very big price difference. As mentioned above, it seems that all typographers have their own style and now I have reached a point where when I see magazine ads, I can usually tell who wrote the specific ad that I am seeing. Typically, the fees for the ads to compose are a couple of dollars per inch. An 8 x 10 “full page ad will cost you between $ 20 and $ 30. Everyone’s prices are different, but those are average prices. Your ad is very important, you don’t just want to run a simple ad that you don’t know anything about. attention, you need your ad to stand out from the crowd and grab all the attention it can get.
I remember one of the first ads I put in a post. It was a 1 “ad for a money making program that I had joined and a mail order distributor made the ad for me. I think it only cost me $ 1 and an LSASE for him to do my ad. I got my ads in the mail and it didn’t disappoint because as far as I was concerned the ad looked good, now I could submit it to a publication and get it published in their magazine. The ad had no clip art, no fancy fonts or anything, nothing fancy, just a border box and some roman text in it. The title was not even bold. I ended up getting 8 queries for my ad. Later, I made another ad with the same wording from another typesetter who made a classy looking border great for my plugin, it made my title stand out with a nice looking font that looked like 3-D. It even added a little piece of art in that little 1 “gap with some dollar signs. I ran my new ad in the same magazine months later and received 31 responses, almost four times the number of the other plain Jane ad I had posted. So never forget the importance of your ad design, it can cost you a lot of customers.