You decided to launch your ad campaign, but you have no idea what would inspire others to buy from you. Or maybe you’ve already posted some ads to no avail. How do you make your ad stand out? After all, consumers receive thousands of marketing messages every day. What makes what you offer so special?
In today’s highly competitive marketing environment, your ad is likely to get overlooked. Meanwhile, some other entrepreneur is making money and developing a very effective advertising campaign. People who are successful in this area have spent considerable time reviewing their ads. And with enough effort, any entrepreneur can achieve similar success.
In general, most ads start with a title. And it is with this group of words that you must immediately capture your reader. Marketing experts say that you should capture the interest of your potential consumer in seven seconds. Seven seconds That’s! It’s best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:
- Discover
- Easy
- Warranty
- Health
- New
- Proven
- Results
- Safety
- Save
- Your
Now, carefully review these words and practice writing eye-catching headlines that will catch your eye. These ten examples will help you get started writing dynamic, attention-grabbing ads. As you go along, expand your vocabulary of “powerful words” by reviewing other advertisements. Use your powerful words not only in the title, but also in the body of your ad or in the “copy”.
Your ad title is not meant to tell your full story, but rather aims to get your visitor to take a long enough look so that they can read the rest of your offer and hopefully inspire them to take some kind of action, be it calling you, visiting your site or placing an order.
Once you have written ten to twenty sentences, choose a pair with the most impact. Ask your friends, family, and colleagues to read each one and choose their favorites. Asking for details will help you narrow down your list. You can investigate further and ask them what made them choose certain ads. This will help you improve your ads and write new ones.
You are now ready to write your ad. For maximum effect, continue to use powerful words throughout your ad, not just your headline. Be sure to include a “call to action” in the body of your ad. This could include phrases like “call today!” , “visit our site”, and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you will quickly see a noticeable difference in your campaign results.