If you’re planning to make money through a sales funnel, then by far the most important thing to start thinking about is your targeting. In other words, how do you ensure that your autoresponder messages are received by the right person? How do you make sure the subscribers who find their way to start your sales funnel are the right types of prospects?
This is what is called ‘targeting’ and it is really the difference between making a lot of money and not making any money at all.
The most effective way to demonstrate why targeting works really well is to think about sales. In sales, you have the people who start their careers by cold calling and selling things like training courses. These are people who will pick up the phone and try to promote something expensive to a random stranger.
Now some people are going to be very good at it and those people are probably going to be the ones that are successful. As they improve, they will be offered better and better jobs within your company and sooner or later this will lead to them making a lot of money.
What is the best position?
Sell to well-qualified prospects who have a lot of cash. Consider this: If you can promote something to strangers who probably don’t have a lot of money, it’s easy to promote it to wealthy people who have already told you they want to buy!
This is the concept behind product sales and it is how you will ensure your business is thriving when you use a sales funnel.
Because the equivalent with a sales funnel is simple and easy: this would mean locating specific prospects and sending them to your site. It means finding people who show an interest in your specific niche, are the right age and gender, and have the right income.
How?
With the help of PPC, of course! PPC stands for pay per click and this is a type of marketing where you only pay each time a person clicks on your ad. PPC ads can be placed on Google searches (via Google AdWords) or they can be placed on Facebook, where they will target people not only based on their age, gender and location, but also based on their hobbies, interests and position.
If you can pull this off, then you can find the exact type of person who is likely to buy from you and then ensure that these are the people who start your journey through your sales funnel. In that way, you are bound to succeed!