This article focuses on formulating a digital marketing strategy and implementing a digital marketing plan for a business. In this digital age, businesses cannot afford not to have a digital marketing plan…
Category: Digital Marketing
What is digital marketing and why do you need it?
The short version. Digital Marketing is a specialized area of Marketing that applies techniques designed to increase exposure or sales using digital technologies. Or simply: it is a way to increase sales…
The difference between digital marketing and social media marketing
It uses a variety of digital channels like SEO (search engine optimization), social media, and PPC (pay per click) to drive audiences towards a potential brand. Digital marketing uses the Internet as…
How to claim and verify your Google My Business listing
Let’s face it, if your business isn’t on Google, you don’t exist. Did you know that over 90% of all search engine traffic is from Google? Nowadays, people don’t bother to memorize…
My idea is already patented – what to do now?
When an idea is discovered, many dreams and hopes of building innovative products and successful businesses are also born. As an inventor, you believe that you have achieved something great and your…
Comparative Popularity of Wedding Fascinators and Hats: A Google Trend Analysis
Note on methodology The methodology used used the results obtained from both Google Trends and the Google AdWords Keyword Tool to estimate the number of Google searches over time. Although the current…
How to master the art of conversation
The art of conversation is a skill shared by most successful people. Good conversation promotes an image of self-confidence, intelligence, and resourcefulness. People who always seem to rise to the top of…
6 benefits of SEO that you may not know
SEO helps establish brand awareness The term brand recognition is the level of brand recognition that a target market has. It shows how familiar customers are with a brand’s products/services. One of…
What are the best marketing channels for SaaS companies?
What is SaaS? It is short for Software as a Service (SaaS). It is a software distribution model in which a third-party vendor hosts applications and makes them available to customers over…
Do you believe in Somali Mam?
Every story has at least three or four sides, with varying accounts and versions. As Somaly Mam tries to rebuild her foundations in Cambodia, it’s time to listen to another voice, that…